Monday, August 6, 2007

Coogan, b

Coogan, David. "Service Learning and Social Change: The Case for Materialist Rhetoric." College Composition and Communication 57 (2006): 667-693.

"The promise is not just to make good citizens but to enable student-citizens to write for social change" (667). Actual production of rhetoric is too often neglected in favor of analysis/consumption of rhetoric by ASL programs. Coogan argues in favor of a material rhetoric model where students produce actual texts: "not just a case for rhetorical activism in service learning but a case for rhetorical scholarship in the public sphere" (670).

His material model is one of ADVOCACY: discovery, analysis, production, assessment. This process starts with getting out into the local context, inquiring into context, analyzing material conditions, producting rhetoric and evaluating efficacy. Coogan describes project in Chicago Public Schools to illustrate this model.

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